Wokai, a Chinese microfinance charity, wants to know if they have gone too far in rewarding their supporters: http://bit.ly/gWFbww
My own feeling: I don't really care about the meaning of charity or the symbolism of rewarding supporters. I just want to know - is it cost effective? Does it work?
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This press release is reprinted by Alanna Shaikh out of an obscure sense of guilt. It does not represent the opinions of Alanna Shaikh or any of her employers.